Reaching VPs of Engineering: A Practical Guide
VPs of Engineering balance team productivity, reliability, and hiring.
Why VPs Eng Differ
Operational vs strategic focus, team retention agenda, mid-tier buying authority.
Playbook
DORA outcome anchor, peer VP reference, technical artifact, working session.
Hooks
DORA metrics, on-call load, engineering hiring.
Mistakes
Generic developer productivity language, ignoring authority gradient.
Metrics
DORA-anchored reply rate, artifact engagement, working-session acceptance.