How long should a LinkedIn headline be?

Under 220 characters. Mobile search results truncate at roughly 220 characters, so anything past that is invisible at the surface where the prospect first sees the headline.

Should I include my company name in the headline?

Optional, at the end. Format: helping RevOps teams cut CPQM 30% | SDR at ReachRobin. The prospect sees the value first, then learns who the rep works for.

How often should I refresh the headline?

Quarterly, with a triggered refresh when the rep's ICP, role, or product focus changes. A stale headline reads as a stale operator and depresses cold visit-through.

The LinkedIn Headline Formula That Gets Profile Visits From Cold Prospects

Q: What is the LinkedIn headline formula that gets profile visits?

Outcome verb plus ICP plus measurable result. Example: helping RevOps teams cut outbound CPQM by 30%. The formula beats job-title headlines on cold visit-through by 25 to 45%.

Outcome verb plus ICP plus measurable result. The mechanical headline formula that beats job-title headlines on cold visit-through by 25 to 45%.

Formula

Outcome verb (helping, building, scaling) + precise ICP (RevOps teams at Series B SaaS) + measurable result (30% lower CPQM).

Length

Cap at 220 characters so the mobile search result does not truncate the value statement.

Avoid

Job-title-only headlines, buzzwords, vague outcomes, decorative emojis, multi-ICP claims.

Test

Run baseline 2 weeks, switch to formula 2 weeks, compare visit-through and acceptance, refresh quarterly.