Which LinkedIn format drives the most inbound for sales reps?

Document posts and carousels for framework content, short video for face-time recognition. Format-aware mixes lift inbound DM by 40 to 80% versus text-only feeds.

How long should a LinkedIn carousel be?

6 to 10 slides. Past 12 slides the engagement curve drops sharply. Image-first design with one idea per slide outperforms text-heavy slides.

How long should a LinkedIn video be?

Less than 90 seconds for face-time recognition; 90 seconds to 5 minutes for tactical breakdowns. Sub-30-second videos produce little recognition.

Should I post the same content in multiple formats?

Yes, with a 4 to 6 week gap. Repurposing as a carousel after the original text post lifts the second post's reach by 30 to 60%.

LinkedIn Document Posts vs Carousels vs Video: What Drives Inbound for Sales

Document posts and carousels for frameworks, short video for face-time. Format-aware mixes lift inbound DM by 40 to 80%.

Format Strengths

Document/carousel: highest saves and dwell time. Short video: highest connection requests. Text: fastest, conversation-starter.

Format-Content Match

Framework content as carousel beats framework as text by 60 to 100% on saves. Match format to content type.

Avoid

Wall-of-text frameworks, sub-30-second videos, over-produced video, structureless documents, external video links, carousels past 12 slides.

Weekly Mix

1 to 2 text posts, 1 carousel or document, 1 short video. Repurpose strong content with 4 to 6 week gaps.