What is the best LinkedIn about section template for outbound sales?

3 paragraphs: who you help and how, what makes the approach different, clear way to engage. SDR variant emphasizes ICP precision; AE emphasizes outcomes; founder emphasizes vision.

How long should the LinkedIn about section be?

3 paragraphs of 3 to 4 sentences each, plus 3 to 5 bullets. Total 800 to 1,200 characters. The maximum is 2,600 characters but most profiles waste anything past 1,500.

What lift does an optimized about section produce?

10 to 20% lift on post-acceptance reply rate, concentrated on cold prospects who have just accepted the connection and are evaluating whether to reply.

Should I include personal hobbies in the about section?

No. Personal details belong on a personal profile. The sales-asset about section converts better when every sentence does conversion work.

About Section Templates for SDRs, AEs, and Founders Doing Outbound

3-paragraph about structure with role-specific variants. Lifts post-acceptance reply rate by 10 to 20%.

3-Paragraph Structure

Who you help and how, what makes the approach different, clear way to engage. Optional 3-5 outcome bullets.

Role Templates

SDR: ICP precision. AE: outcomes and method. Founder: vision plus product, why now, simple DM ask.

Mobile Preview

First 2 lines (220 characters) decide whether the prospect taps See more. Put the value statement there.

Avoid

Empty about, chronology-style, no CTA, mobile preview missed, buzzwords, generic outcomes, wall of text.