What is the best LinkedIn about section template for outbound sales?

3 paragraphs: who you help and how, what makes the approach different, clear way to engage. SDR variant emphasizes ICP precision; AE emphasizes outcomes; founder emphasizes vision.

How long should the LinkedIn about section be?

3 paragraphs of 3 to 4 sentences each, plus 3 to 5 bullets. Total 800 to 1,200 characters. The maximum is 2,600 characters but most profiles waste anything past 1,500.

What lift does an optimized about section produce?

10 to 20% lift on post-acceptance reply rate, concentrated on cold prospects who have just accepted the connection and are evaluating whether to reply.

Should I include personal hobbies in the about section?

No. Personal details belong on a personal profile. The sales-asset about section converts better when every sentence does conversion work.

About Section Templates for SDRs, AEs, and Founders Doing Outbound

Follow this LinkedIn about section template for SDRs, AEs and founders in 2026, with role-specific variants that increases outbound reply rates by 10 to 20%.

3-Paragraph Structure

Who you help and how, what makes the approach different, clear way to engage. Optional 3-5 outcome bullets.

Role Templates

SDR: ICP precision. AE: outcomes and method. Founder: vision plus product, why now, simple DM ask.

Mobile Preview

First 2 lines (220 characters) decide whether the prospect taps See more. Put the value statement there.

Avoid

Empty about, chronology-style, no CTA, mobile preview missed, buzzwords, generic outcomes, wall of text.