Can I start with intent data if I do not have a big budget?

Yes. G2 Buyer Intent is often the most accessible entry point for SaaS companies, bundled with G2 Marketing Solutions without the $25,000+ annual commitment of Bombora or 6sense. Apollo also includes basic intent signals built into search filters at $49/user/month.

Does 6sense already include Bombora data?

Often, yes. Many 6sense contracts bundle Bombora Company Surge data as one of several intent sources within 6sense's Signalverse. Check your 6sense contract before buying Bombora separately, since a standalone Bombora purchase may be redundant.

How do I validate that intent signals are accurate?

Cross-reference intent surges with other buying signals. Are they hiring for roles that use your product? Did they recently raise funding? Are they visiting your website? A single surge in isolation is weaker than two or three signals pointing in the same direction.

What is the best way to act on intent data quickly?

Route intent signals directly into reps' daily workflow, not a separate dashboard. Set up CRM automations that create tasks when a target account surges. Pair email outreach with LinkedIn outreach via ReachRobin so you reach decision-makers across two channels within 24-48 hours of the signal.

Top Intent Data Providers Compared: Bombora vs G2 vs 6sense

A 2026 comparison of the three major intent data providers for B2B sales teams.

Different signal sources

Bombora tracks topic-level surge across 5,000+ B2B publisher sites. G2 captures explicit buying behavior on G2.com. 6sense combines multiple sources with predictive AI scoring.

Account-level only

All three providers operate at the account level. You still need a contact data provider like ZoomInfo, Apollo, or Clay to reach the right people at flagged accounts.

Acting on signals

Intent data is only valuable if acted on within 24-48 hours. Pair intent signals with LinkedIn outreach via ReachRobin to reach decision-makers when they are actively researching.