How often should an SDR post on LinkedIn?

2 posts per week plus 5 to 10 comments per week. 60 to 90 minutes weekly investment produces the recognition lift on cold outreach. More than 3 posts per week dilutes engagement.

What lift does posting produce on cold reply rates?

20 to 40% higher reply rate on prospects who recognize the rep from feed engagement. The lift compounds when paired with consistent commenting (2 posts + 8 comments per week produces 30 to 50% lift).

Should I pitch in my LinkedIn posts?

No. Pitching kills engagement and credibility. The post is for recognition, not direct selling. Save the pitch for the DM after the prospect engages.

How Often Should You Post on LinkedIn While Doing Outbound

Q: What types of posts work best?

Mix: 40% insight posts, 25% story posts, 15% hot takes, 10% resource posts, 10% industry observations. The mix matters less than consistency.

2 to 3 posts per week is the sweet spot. Less fails to build recognition; more dilutes engagement. The cadence lifts cold outreach reply rates by 20 to 40% on recognized prospects.

Cadence By Role

SDR: 2 posts/week, 5-10 comments. AE: 2-3 posts/week, 8-15 comments. Sales leader: 3-4 posts/week, 10-20 comments. Founder: 4-5 posts/week, 15-30 comments.

Post Mix

40% insight posts, 25% story posts, 15% hot takes, 10% resource posts, 10% industry observations.

Reply Rate Impact

1 post/week: +5-10%. 2 posts/week: +15-25%. 3 posts/week: +25-40%. 2 posts + 8 comments/week: +30-50%.

Operating Cadence

Monday content planning (15min), Tuesday post #1 (20min), daily comment block (15min), mid-week post #2 (20min), Friday optional post #3 plus retrospective (30min).