How often should an SDR post on LinkedIn in 2026?

1 to 2 posts per week in year 1, 2 posts per week in year 2 plus. Plus 5 to 10 substantive comments per week. Time budget: 45 to 90 minutes per week.

How often should an AE post on LinkedIn?

2 to 3 posts per week, 10 to 15 comments per week. Time budget 90 to 120 minutes per week. The cadence supports closing work without stealing discovery time.

How often should a founder post on LinkedIn?

3 to 5 posts per week, 15 to 25 comments per week. Time budget 3 to 5 hours per week. Founder posting is the highest-leverage marketing surface available.

What lift does role-matched posting produce?

20 to 40% lift on cold reply rate from prospects who recognize the rep from feed engagement.

How Often Should Sales Reps Post on LinkedIn (By Role and Stage)

Cadence varies by role: SDR 1-2, AE 2-3, sales leader 3-4, founder 3-5 posts per week. Lifts cold reply by 20 to 40%.

Cadence Matrix

SDR year 1: 1-2 posts. SDR year 2+: 2 posts. AE: 2-3. Sales leader: 3-4. Founder: 3-5. Consultant: 3-4.

Post Mix

40% insight, 25% story, 15% hot take, 10% resource, 10% industry observation. Mix matters less than consistency.

Avoid

Daily posts as new SDR, sporadic founder posts, pitch posts, skipping comments, same-day bursts, copying senior playbooks.

Discipline

Consistency over years beats sprints over months. 1 post per week for a year beats 5 per week for 2 months.