Avoiding Spam Reputation Contagion Across Channels
Don't let spam reputation spread across outbound channels: Map contagion vectors, sever them when needed, and run shared suppression across channels.
Four vectors
Shared list sources, sender identity overlap, linked infrastructure, and suppression gaps.
Isolation
Sever shared inputs, run the affected channel on a diet, wait for metrics to stabilize before reconnecting.
Prevention
Audit vectors quarterly, enforce shared suppression, vary identity lightly per channel.
Common mistakes
Treating damage as channel-specific, sharing identities accidentally, running per-channel suppression without sync.