Avoiding Spam Reputation Contagion Across Channels
Reputation contagion spreads damage from one channel to another through shared inputs. Four vectors carry most events; shared suppression closes the most common one.
Four vectors
Shared list sources, sender identity overlap, linked infrastructure, and suppression gaps.
Isolation
Sever shared inputs, run the affected channel on a diet, wait for metrics to stabilize before reconnecting.
Prevention
Audit vectors quarterly, enforce shared suppression, vary identity lightly per channel.
Common mistakes
Treating damage as channel-specific, sharing identities accidentally, running per-channel suppression without sync.